The family first rose to prominence with George Edwin Norcross Jr, father of The Norcross Brothers. On October 4, 1928, George E. Norcross Jr. was born to George Edwin Norcross Sr. and Julia Freitag. In 1943, when he was 14, his father, George Sr. died of pneumonia. To help out the family, George Jr. began to work alongside his mother in the RCA mailroom as a courier. In 1947, he graduated from Woodrow Wilson High School and then briefly served in the Navy. In 1948 or 1949, he returned to Camden to work for RCA as a television antenna installer. In 1950, George Jr. got a job as an international representative of the International Union of Electrical Workers. While in Tennessee for a labor organizing job, he met his future wife Carol. She was born Anne Carol Conner on July 26, 1921 in Townsend, Tennessee to Avery Conner to Jonnie Tipton. George Jr. and Carol married in Pennsauken in unknown (1950 to 1955). In 1952, George Jr. was appointed as president of the Local 106 of the IUE-CIO. On July 15, 1954, George Jr. was appointed as international field representative of the IUE-CIO union. To obtain this position, George Jr. stepped down as president of Local 106 of the IUE-CIO. It is also mentioned that George Jr. lives at 3054 Carman Street in Camden. In 1955, George Jr. got a job as the head of the Union Organization for Social Service, which was founded in 1944 by unions in the area to help deal with issues in the community including unemployment/job training, drugs and alcohol, disaster relief, etc. It was founded in conjunction with Community Chest (now United Way). This was George Jr.’s first real position of power. 
On March 16, 1956, Carol gave birth to their son, George Edwin Norcross III, at Cooper University Hospital in Camden. In 1957, George Jr. was elected as director of the Camden County Red Cross Chapter. On December 13, 1958, Carol gave birth to their son, Donald W. Norcross, in Camden. In 1962, Carol gave birth to their son, Philip Norcross. On March 17, 1965, George Jr. was appointed to be a member of a committee for the New Jersey Bureau of Children’s Services. According to Irving J. Engelman, the committee’s purpose is “to advise and assist the bureau in promoting the availability of day care facilities and services for children in New Jersey.”. It is also mentioned that George Jr. lives at 5632 Edwards Avenue in Pennsauken Township. In June 1974, George III graduated from Pennsauken High School (where he met long time friend and future New Jersey State Senate president, Steven Sweeney). In September 1974, George III began attending Rutgers University-Camden. After having poor grades and poor attendance his freshman year, Rutgers-Camden University asked that he not return for his sophomore year. After that, he decided to get his real estate and insurance licenses. In 1975, George III began working for Zinman, Grossman, Lichtenstein Co., a Philadelphia based insurance firm, at a card table in a basement office in Camden. He was hired after being introduced to John Zinman by Eddie Schnuck. In 1976, George Jr. became a member of the Cooper Hospital Board of Trustees. In June 1977, Donald graduated from Pennsauken High School. In September 1977, Donald began attending Camden County College alongside his mother, Carol, who was also pursuing an associates degree. 
1978
In 1978, then Mayor of Camden, Angelo Erichetti, revived the Camden Parking Authority after being dormant for several years. He appointed George III to be the Chairman of the Camden Parking Authority. In March 1978, George Jr. was elected secretary-treasurer of the AFL-CIO Central Labor Union. 
1979
In May 1979, both Philip and Carol graduated with associates degrees from Camden County College. In September 1979, George Jr. became the president of the AFL–CIO Central Labor Union of Camden and Gloucester Counties when Joseph J. McCombs unexpectedly retired, and was chair for the board of United Way (originally the Community Chest). Also in 1979, George III started an insurance firm called Keystone National Insurance (what is now Conner Strong & Buckelew). 
1980s:
1980
In June 1980, Philip graduated from Pennsauken High School. 
1983
In 1983, George III and then Mayor of Camden, Randy Primas, created a part time position within the Camden Parking Authority for Joseph P. DiRenzo. The Camden Parking Authority had been criticized as a place for politicians to put their political allies in no show jobs.    
1986
In 1986, George Jr. and Carol moved to Cherry Hill from their home in Pennsauken. Believed that they moved from the address that they lived at in 1965, 5632 Edwards Avenue in Pennsauken.
1987
In July 1987, A.R. Capital, run by George III and Louis Guida, a financier and horse breeder, submitted an unsolicited offer to buy 67% of American Reliance Group Inc. common stock for $32 million. The offer was rejected jointly by American Reliance Group Inc. and its principal shareholder, its former parent company, American Reliance Insurance Co. which owned 55% of American Reliance Group Inc. On July 31, 1987, American Reliance Group Inc. sued A.R. Capital, “charging the takeover bid violated federal securities laws”, as they did not “disclose important facts in their proposal, such as the source of financing future stock purchases.”. A.R. Capital did not have a response. George III said, “I really don’t know what’s going to happen or what we're going to do”, continuing, “We’re going to sit down to talk with our counsel.”. In November 1987, George III and his wife Sandy had their first child, Alessandra “Lexie” Norcross. 

Coming to the Political Scene
1989
On January 4, 1989, Joseph V. Borreggine announced his resignation as Chairman of the Camden County Democratic Party. He recommended that George III became the Chairman of the Camden County Democratic Party, serving the remaining five months of Borreggine term. This was after the Camden County Democratic Party suffered several losses over the years to Reagan Republicans. George III, was a part of a new movement in the Democratic Party known as the New Democrats. These individuals believed that the Democratic Party needed to adopt beliefs closer to the Republicans to better appeal to voters in all levels of office, but especially federal. Borreggine had been a friend of George Jr., his father. George III was elected as Chairman and this was the beginning of his dominance in Southern New Jersey Democratic politics. It is also mentioned that Keystone National Insurance is owned by George III through a holding company called Horizon Group Holding Company at this time. Around this time, George III meets and forms a friendship with Vernon Hill II, founder and majority owner of Commerce Bancorp Inc., who would become a prominent democratic fundraiser. Commerce Bancorp Inc. was founded in 1973 by Vernon Hill, a fast food franchise owner who made a fortune with several Burger Kings owned alongside a partner. Hill started Commerce because he wanted to bring the perceived conveniences of fast food to banking. 
1990s:
1990
In February 1990, George III was accused of using his influence to have Camden City Attorney Patricia A. Darden fired from her position as she objected to certain insurance coverage that George III recommended for the city, which Darden claimed was more beneficial for Norcross than it was for Camden. Darden said that George III was angry as she fought the Camden City Council and former Mayor of Camden, Randy Primas, longtime friend and political ally of George III, decision to. On February 22, 1990, Darden was fired from her position. In March 1990, environmental activists picketed outside the offices of Keystone National Insurance, which is owned by George III. The protesters accused George III, of using his power and influence to allow the Pennsauken dump or creating another landfill for the dumping of toxic ash from planned solid waste incinerators located in Camden. They felt as though he was benefiting from it from this deal, as his company would be insuring the site. In the first week of May 1990, a then newly formed group called the Camden Improvement Association, in an attempt to rid Camden of what the group sees as suburban control, asked that the Camden Board of Education stop using George III’s Keystone National Insurance as its broker. In May 1990, Freeholder Joseph F. Carroll criticized County Counsel Linda Rosenzweig for recommending that Camden County hire the Marlton-based law firm Parker, McKay and Crisculo to represent the county in a lawsuit against contractors involved in the construction of the county jail. The reason for the criticism was because Carrol felt as though it should have been disclosed that Philip, brother of the Chairman of the Camden County Democratic Party George III, was an associate at Parker, McKay and Crisculo since several of the contractors cited in the lawsuit have been large contributors to the Camden County Democratic Party. Rosenzweig says that she did not know that Philip was an associate at the firm when making the recommendation. Rosenzweig and Freeholder-Director Robert Ernst Andrews, a longtime friend and ally of George III, felt as though the blood relation between Philip and George III, an associate at the firm suing several contractors that are large contributors to the political party that his brother controls, did not pose as something that could bear on the litigation. Andrews had been elected to the Board of Chosen Freeholders in 1986 later serving as Freeholder-Director from 1988 to 1990. George III claimed to have no input on the hiring of Parker, McKay and Crisculo. Carroll had been at odds with George III since he got dropped from the Camden County Democratic Party ticket. He has had several qualms with George III for what he saw as the “ruthless and dictatorial operation of the party and the county government”, paraphrased from several statements Carroll made by the Courier Post. In 1990, George III joined the Board of Trustees of The Cooper Health System.
1992	
In 1992, the Camden County Board of Freeholders awarded a no-bid contract for $76,462 for the design of county facilities to Interarch, a Cherry Hill based design and planning firm owned by Shirley Hill, wife of Vernon Hill II, a known business associate of George III and owner of Commerce Bancorp Inc. Several freeholders objected to the contract, as it was awarded no-bid, meaning that no other design firms were able to submit a bid to take on the project. Democrats said they put it through their new “RFP process” for assessing proposals, which was brought into policy after complaints of Democratic officials awarding no-bid contracts to friends and contributors. In this process, “the proposals are then evaluated by top administration officials on the basis of price and other factors, like reputation and qualifications of the staff.”. Critics of no-bid contracts, welcome changes but still see many issues with it. Republican opponents believe the new “RFP” review process doesn't do enough, saying, “they lack teeth and still allow democrats to award their political favorites and contributors.”. According to an article from the Courier Post, “Republicans now say the RFP process should be “refined”, with proposals being sealed until they're all opened at the same time at a public meeting.”. On August 7th, 1992, Keating announced that he was taking a paid leave. In September 1992, New Jersey Attorney General, Robert Del Turo, subpoenaed county records involving Interarch, Vernon Hill, George III and his insurance company, Keystone National Companies as “an apparent outgrowth of an investigation into allegations that County Clerk Michael Keating, took kickbacks in exchange for awarding no-bid printing contracts. Also subpoenaed in the investigation was the County Treasurer, Louis Bezich. The state grand jury demanded that Camden County turn over phone records from the offices of Bezich and two other top administrators. Camden County officials, when asked to provide these records, claimed that the phone records were destroyed due to a computer malfunction. In 1992, Rahn J. Farris claimed that Bill Maguire, then Director of Camden County Family Development Program, arranged a meeting for him with George III, who was then Chairman of the Camden County Democratic Party, to discuss back rent on the old Sears building that county was leasing from Farris, who had previously used the building to house his failed luxury car and limousine service company. Farris claimed that Maguire told him that George III was upset since Farris had not purchased Democratic fundraising tickets. In April 1992, a phone call between Mark Willis, Farris’ business manager, and Thomas Mitchell, then Camden County Deputy Counsel and chief lease-negotiator, was recorded. In the phone call, it was acknowledged by Mitchell that county officials were squeezing Farris, ignoring his advice that the county pay Farris the back rent prior to any negotiations for a new lease agreement. Also in the tapes, Mitchell criticizes tactics used by “powers that be” who he said acted with impunity, with him saying, “Well, unfortunately, you have one individual in this county who absolutely believes the fucking county of Camden is omnipotent, just like the Lord can do no wrong,”, adding that, “And whatever the county decides, you know, no one’s going to touch the county,”. 
1993
In March 1993, several Camden County Republicans accused George Norcross of “engineering "a back room deal” with County Clerk Michael Keating.”. They believed that George III ordered “the promotion of Keating’s girlfriend into a county position so that Keating would not cooperate with investigations into the Democratic Party.”. In response, George III filed a libel suit seeking $3.7 million in damages, being represented by attorney Clifford Van Syoc. The suit was filed against County Republican Chairman Fred Fitchett, “former freeholder Millard Wilkerson, GOP Campaign Director Richard Ambrosino and Republican Freeholder Joseph Condo…”. Richard Ambrosino’s attorney, Marco Agostini, attempted to prove that George III personally gained from his position as Chairman of the Camden County Democratic Party. Agostini filed a counterclaim that demanded that George III turn over documents pertaining to his personal finances. In July 1993, A Superior Court Judge ordered that George III turn over financial information, though “an appellate panel delayed action pending a full review.”. In August 1993, a settlement was reached where the Republican individuals had to publicly retract their statements. In the settlement, there were provisions that George III would no longer have to share his personal financial information. On November 13, 1993, George III was best man at the wedding of long-time friend, US Representative Robert Ernst Andrews. 
1994
On February 21, 1994, George III stepped down as Chairman of the Camden County Democratic Party. He had stirred controversy throughout his tenure as Chairman from opponents and people within his party with his techniques in fundraising. His opponents believed that his abdication was due to several state investigations into the county government. Camden County Republican Chairman Frederick Fitchett said, “He is desperately maneuvering to install puppets to allow him to control his machine before these criminal investigations become convictions,”, insisting that his nemesis is “not disappearing, he’s just going underground.”. At the time there were several New Jersey state investigations that George III was caught up in including the investigation into political ally County Clerk Micheal S. Keating and into no-bid county contracts to a design firm called Interarch, which was owned by George III’s business associate Vernon Hill II’s wife. Micheal S. Keating was indicted on charges that he “accepted cash kickbacks and campaign contributions in return for awarding lucrative ballot printing contracts.”. Some opponents argued that “the Keating case casts a spector of corruption over all of Norcross’s fundraising efforts, which netted more than $2 million for county, municipal and legislative races last year.”. George III said he decided to step down for other reasons, saying, “I made this decision sitting on the beach with my wife and daughter last summer”, adding, “I'm going to spend a lot of time at the beach, a lot of time working with the Cooper Foundation (raising money to build a children’s hospital in Camden), a lot of time working with Rob Andrews, and I’m sure a fair amount of time with Democratic politics.”.

Going Underground
In late October 1994, Philip alongside fellow attorney William Davis were accused of unethical behavior by the Public Research Project Inc., headed by former New Jersey State Senator Alene Ammond, for involvement in a Cherry Hill school board investment scheme. William C. Davis, at the time was the solicitor for the Cherry Hill school board, worked along with Philip to persuade the school board. Philip presented the resolution to the Cherry Hill school board where it was proposed for the board to invest with a firm called Cypress Securities. The Cherry Hill School Board had a short term cash problem of $300,000. Cypress Securities recommended that the school board take out a $4.6 million loan, using the remaining $4.3 million to invest at a higher interest rate in Federal Treasury bills. The firm’s general manager was Randy Primas, former mayor of Camden, and Dave Thompson was President of Cypress Securities. The majority owner of Cypress Securities is Vernon Hill II, who is also the president and majority owner of Commerce Bank. At this time both Cypress Securities and Keystone National Insurance, headed by George III, had their offices within the Commerce bank headquarters. 
1996
In 1996, George III sold Keystone National Insurance to Commerce Bancorp Inc., which also bought Buckelew & Associates, another insurance company, at the same time for a combined 550,000 common shares, valued at $15.4 Million. He would then be made the chairman of Commerce National Insurance Services, the insurance subsidiary of Commerce Bancorp Inc., as well as joining as a member of the board of Commerce. The former head of Buckelew & Associates, John Buckelew was made the Vice Chairman. At some point, George Jr. suffered a stroke that would affect his short term memory. 
1998
On February 19, 1998, Commerce National Insurance Services became the exclusive broker for the country. On March 26, 1998, Camden City Council voted 5 to 1 awarding Commerce National Insurance, which is run by George III, with a $56,000 contract to insure the city’s police vehicles. Councilman Ali Sloan El Sr. was the one dissenting vote. He was often a critic of Norcross and his influence over city politics, believing that these types of contracts should be offered to local Camden firms first. On May 17, 1998, George Jr. died at Cooper University Medical Center. From that point on, George III has been the head of the family.
2000s:
2000
In 2000, George and Philip along with John Roberts, formed Norob, an acquisition company with the purpose of acquiring the remaining shares of U.S. Vision not already owned by the group. This initial attempt to buy U.S. Vision did not work, failing through in 2001, due to several factors including economic strains due to the 9/11 attacks. In May 2002, George III and Philip as board members of Commerce Bancorp Inc. bought U.S. Vision from its previous shareholders with a line of credit provided by Commerce. 

2003
In April 2003, it was announced that the SEC was looking into the sale of US Vision.
2008
In 2008, George III, along with a few other investors bought back the insurance company he had sold to Commerce Bank in 1996 for $121 Million. Commerce was in the process of being sold to TD Bank for $8.5 Billion. In December 2008, CREW (Citizens for Responsibility and Ethics in Washington) 
2010s:
2011
On July 18, 2011, Donald announced that he was stepping down as head of the Southern New Jersey AFL-CIO Central Labor Council. The position had been previously held by his father.

2013
In September 2013, Chris Christie signed the New Jersey Economic Opportunity Act. The bill was co-sponsored by Donald Norcross, who was a state senator at the time. This bill consolidated five tax credit programs into two programs, the Grow New Jersey Assistance Program (Grow NJ) and the Economic Redevelopment and Growth Program (ERG). It was said that act was designed to help distressed town and cities throughout New Jersey. Many refered to the bill as "George's baby". With this program, companies would be given the incentives if they invested capitial into opening a new facility or office in one the designated distressed cities/towns. The company would have to either create 10 new jobs or show that they are retaining 25 jobs that would have otherwise moved out of state. To be given the yearly portion of the alloted credit, the awarded company must certify that they are maintaining their neccessary employment requirements. If they no longer met the requirements of the program, the company would be required to payback the incentivies that they were already awarded. In this program, companies that are awarded the incentives are allowed to sell the tax credits that they were awarded by the state to other companies unrelated to the program. Companies awarded are also allowed to bundle these incentives into securities to sell for working capital for the company. Even if they sell off the tax incentives, the company that was awarded the incentives must still maintain the employment demands of the program. 

2014
On November 4, 2014, Donald won a special election to fill the seat vacancy caused by the resignation of former US Representative Robert Ernst Andrews, longtime friend of George III. Robert Ernst Andrews was being investigated for misappropriation of campaign funds. It was alleged that Andrews used campaign funds for improper purposes like for personal use and to allegedly help further his daughter's acting career. Andrews allegedly donated money to the Walnut Street Theatre where his daughter was involved in several different local productions. Andrews also used the money for flights with his daughter to California, he claimed that it was for political purposes and meetings though it was found that the flight lined up with auditions that his daughter went on. Andrews claimed that she was there to help him with fundraising efforts. In December 2014, Subaru of America, which was then headquartered in Cherry Hill, announced that it was seeking $118 Million in tax breaks to move their offices to Camden. A few days later it was announced that the tax break for Subaru was approved. Parker McCay, Philip's law firm, helped Subrau of America obtain the tax break. In 2014, amendments were made to the 2013 New Jersey Economic Opportunity Act. Philip claimed in an interview with the Wall Street Journal to have helped author the ammendments. The new incentives added that were geared towards Camden caused the original 47 page bill to balloon to 80 pages. According to New Jersey State Senator Joesph Cryan, "It was a rushed 48-hour process where that bill changed,", adding, "It was a large bill. There was no time to even read it thoroughly nor obviously vet it.". According to Propublica, "Companies in depressed areas of South Jersey would be allowed to create 25% fewer jobs and invest one-third less in new projects than firms elsewhere in New Jersey.".

2015
In 2015, a whistleblower filed a lawsuit claiming that he was improperly fired as an Economic Development Authority (EDA) as a finance officer for complaining about program abuses. The whistleblower, Veyis “David” Sucsuz, claimed that he was ordered to change data on applications he didn't feel qualified for the program. Another top official in a deposition, tesified that the Christie adminstration "wanted to take me out back" for adherring to the rules to closely. Sucsuz lost the suit and was replaced at the EDA by Mark Chierici, who had previously worked at American Water for three decades. American Water, a utility company based in Voorhees, is represented by Philip Norcross's lobby firm, Optimus. 
2016
On May 7, 2016, Carol C. Norcross died after a fight with lung cancer at her home in Cherry Hill. Carol was executive director of the Camden County Senior Citizens Center later in life. In September 2016, the new Philadelphia 76ers training facility was opened. The team was given $82 Million in tax incentives to open the facility in Camden. Philip Norcross's firm, Parker McCay, represented the team in the deal.

2018
In April 2018, Subrau of America opened their new offices in the Camden's Gateway neighborhood. The company had been given a $118 Million tax break in 2014 to move to Camden. On December 4th, 2018, American Water opened their new $160 Million office on the Camden Waterfront. American Water had previously been located in Voorhees, American Water CEO, Susan Story, said that George III helped talk her into relocating American Water to the Camden waterfront. George III was one of the people in attendence at the office's opening. The company had been awarded $164 Million in tax incentives for this move to Camden through the Economic Opportunity Act tax program by the Economic Development Authority (EDA). This came from the $1.6 Billion that was allocated for Camden. The EDA says that Mark Chierici, who joined the EDA in 2015 and had previously worked for American Water for three decades, recused himself from any decisions related to his former employer's application.
2019
In 2019, the Murphy administration formed a task force to begin an investigation into the tax incentives in 2013 that were signed by Chris Christie. It was found that around $1.1 billion in incentives of the $1.6 Billion that was allocated for Camden in the program were given to Norcross related entitites. 
2023
In November of 2023, George was thrown out of The Linc in Philadelphia during an Eagles home game after he refused to remove an American/Israeli flag from the balcony of his luxury box seat. Staff at the Linc and The Eagles Organization had requested that Mr. Norcross remove the flag several times, not because of the political nature of the speech but the manner and fashion in which it was done. He refused to do so, them to even approach Philadelphia Mayor to help convince him to remove the flag. That did not work and Mr. Norcross eventually became physically and verbally abusive leading to his removal from the stadium. Norcross claims that in fact, the staff at the Linc was actually physically and verbally abusive towards him, and that he was considering suing for what he sees as a silencing of his political speech and harassment. 
2024
In June 2024, George III and Philip were indicted under racketeering charges alongside John J. O’Donnell, CEO of the Michaels Organization, Dana Reed, Former Mayor of Camden and current CEO of Camden Community Partnership. They are accused of using their positions in government organizations to help obtain property and development rights for Norcross related companies on the Camden Waterfront. In December 2024, a trust fund was set up by George for the benefit of his two children, Lexie and Alex, purchased 6% of Mid Penn Bank.